Strategi Pemasaran Bisnis Kuliner Menggunakan Influencer melalui Media Sosial Instagram dan Tiktok

Abstract

Abstract

Marketing on social media has now become one of the most popular strategies to reach the target market desired by business people. One example that we often encounter today is the culinary business marketing method by involving the role of influencers on Instagram and TikTok social media. This research explores the effects of marketing strategies involving influencers on social media Instagram and TikTok with a case study and interviews with the owner of one of the coffee shops in Jakarta, namely Rumah Kopi Sabit (RKS). The results show that influencers on these two social media platforms (Instagram and TikTok) have a very positive impact on increasing customer awareness and engagement on products, image development and sales.

Keywords: Marketing, Influencer, Social Media.