J-DBS: Journal of Darunnajah Business School
J-DBS: Journal of Darunnajah Business School (e-ISSN: 3048-3557 & p-ISSN: 3048-2984) adalah jurnal peer review dan akses terbuka. Jurnal ini diterbitkan oleh Universitas Darunnajah Jakarta, bekerja sama dengan Pusat Penelitian, Publikasi dan Pengabdian Kepada Masyarakat (LP3M). J-DBS merupakan jurnal nasional yang berisi hasil-hasil Penelitian dan penerapan berbagai bidang ilmu diantaranya mencakup bidang ilmu manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, dan manajemen strategis juga mencakup bidang kewirausahaan. J-DBS terbit 2 kali dalam satu tahun, yaitu Juni dan Desember
PENGARUH ORGANIZATIONAL RESILIENCE, AMBIDEXTERITY, DAN PARADOX LEADERSHIP TERHADAP KINERJA BISNIS UMKM (STUDI KASUS DI KECAMATAN PESANGGRAHAN)
This study aims to analyze the influence of organizational resilience, organizational ambidexterity, and paradox leadership on the business performance of MSMEs in the Pesanggrahan District, South Jakarta. The background of this research is the significant growth of MSMEs, yet they still face challenges in maintaining business performance amid economic uncertainty, the pandemic, and Industry 4.0 demands. This research employs a quantitative associative method using a purposive sampling technique involving 100 MSME respondents from various business sectors. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 3 software. The findings reveal that all three independent variables positively and significantly influence MSME performance. Specifically, organizational resilience enhances crisis adaptation, ambidexterity balances innovation and efficiency, while paradox leadership supports decision-making in paradoxical situations. This study provides theoretical contributions to business management literature as well as practical implications for MSMEs and policymakers.
Copyright (c) 2026 J-DBS: Journal of Darunnajah Business School
PERSEPSI GENERASI Z DI RIAU TERHADAP SEARCH ENGINE OPTIMIZATION (SEO) DAN IKLAN BERBASIS INTERNET DALAM KEPUTUSAN PEMBELIAN ONLINE
Abstract This study aims to analyze the influence of Search Engine Optimization (SEO) and internet-based advertising on the online purchasing decisions of Generation Z in Riau Province. A descriptive quantitative approach was used, and data were collected through an online questionnaire involving 107 Generation Z respondents. The results indicate that SEO affects purchasing decisions, as many respondents reported being assisted by search results, especially from websites appearing on the first page of search engines. This helped them find the product information they needed. In addition, internet-based advertising also plays a role in influencing purchasing behavior. Visually appealing ads, promotional offers, and customer testimonials contribute to consumer interest and purchasing intention. Online purchasing decisions are shaped by a combination of product search convenience through SEO and the appeal of digital advertisements. These findings highlight the role of integrated digital marketing strategies in shaping Generation Z’s online buying behavior. Keywords: SEO, internet-based advertising, purchasing decision, e-commerce, Generation Z Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Search Engine Optimization (SEO) dan iklan berbasis internet terhadap keputusan pembelian online Generasi Z di Provinsi Riau. Pendekatan yang digunakan adalah kuantitatif deskriptif dengan pengumpulan data melalui kuesioner daring kepada 107 responden dari kalangan Generasi Z. Hasil penelitian menunjukkan bahwa SEO memengaruhi keputusan pembelian, di mana banyak responden merasa terbantu dengan hasil pencarian produk di mesin pencari, terutama pada situs yang muncul di halaman pertama. Hal ini memudahkan responden dalam menemukan informasi produk yang mereka butuhkan. Selain itu, iklan berbasis internet juga turut memengaruhi perilaku pembelian. Tampilan visual yang menarik, promo, dan testimoni pengguna dalam iklan digital mampu membangun ketertarikan dan mendorong minat membeli. Keputusan pembelian online terbentuk dari perpaduan antara kemudahan pencarian produk melalui SEO dan daya tarik dari iklan digital. Temuan ini menunjukkan bahwa strategi pemasaran digital yang terintegrasi memiliki peran dalam memengaruhi perilaku belanja online Generasi Z. Kata kunci: SEO, iklan berbasis internet, keputusan pembelian, e-commerce, Generasi Z
PENGARUH SARANA PRASARANA, BIAYA, DAN LOKASI TERHADAP MINAT WALI MURID DALAM MENYEKOLAHKAN ANAKNYA DI SEKOLAH DASAR (STUDI DI SD ISLAM DARUNNAJAH JAKARTA)
This study aims to analyze the influence of facilities, costs, and location on parents’ interest in enrolling their children at SD Islam Darunnajah Jakarta. The research method employed is quantitative with an associative approach. Data were collected through questionnaires distributed to 96 respondents who were parents of first-grade students in the 2023/2024 academic year. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that the variables of facilities and location have a positive and significant influence on parents' interest, while the cost variable does not have a significant effect. The R² value of 64.1% suggests that the three independent variables collectively explain a substantial proportion of the variation in parents' interest. These findings imply that improving facilities and ensuring a strategic and safe school location can enhance enrollment interest among prospective students.
Relevansi Tafsir Al-Hujurat:10 dalam Pengembangan Produk Keuangan Syariah Berbasis Social Capital di Masa Pemulihan Ekonomi
The post-pandemic economic crisis has reignited debates over the extent to which Islamic financial institutions can fulfill their substantive socio-economic functions. This study aims to reconstruct the concept of social capital embedded in the interpretation of Surah Al-Hujurat: 10 into an applicable and resilient Islamic financial product design grounded in collective solidarity. Employing a qualitative exploratory approach within a constructivist-interpretive paradigm, the data were analyzed through social Qur'anic interpretation, a review of Islamic social finance literature, institutional analysis of Islamic economics, and empirical simulations conducted in community-based Islamic financial institutions across several regions of Indonesia. The findings reveal that the value of ukhuwah in Surah Al-Hujurat: 10 can be operationalized into six principal indicators: mutual guarantee, collective accountability, participatory governance, social monitoring, social risk-sharing, and collective moral sanction. These indicators were further developed into an Ukhuwah Contract, a hybrid financing model integrating kaf?lah and mudh?rabah mushtarakah which positions the community as a collective monitoring mechanism, shown to reduce Non-Performing Financing ratios, increase MSME participation, and strengthen public trust. This study confirms that Qur'anic interpretation holds institutional potential to be transformed into an empirical and applicable Islamic financial framework
Analisis Implementasi Pengelolaan Dana Zakat pada Lembaga Baitul Maal Hidayatullah (BMH) Banten
This study aims to analyze the practice of managing zakat funds at the National Amil Zakat Institute (LAZNAS) Baitul Maal Hidayatullah (BMH) and its relevance to sharia values sourced from the Quran and Hadith. BMH is engaged in the collection and distribution of humanitarian social funds nationally and internationally. BMH's distribution focuses on four main pillars: Education, Da'wah, Social Humanities, and Economy. The programs implemented include productive economic empowerment activities, such as the development of agriculture, livestock, and MSMEs, as well as social humanitarian initiatives such as the provision of clean water, health assistance, education, and disaster response. Overall, BMH emphasizes the principles of trust, transparency and relevance of the program to the needs of the people, in line with sharia provisions.
Pengaruh Pembiayaan Jual Beli & Pembiayaan Bagi Hasil Terhadap Kinerja Keuangan (Stdui Kasus pada PT KB Bukopin Syariah Periode 2016 - 2023)
This study aims to analyze the effect of sales-based financing and profit-sharing financing on the financial performance of PT KB Bukopin Syariah. The method used is a quantitative approach, where the population of this study consists of the financial reports of PT KB Bukopin Syariah, and the sample used is the quarterly financial reports of PT KB Bukopin Syariah for the period 2016-2023. The sampling technique employed is convenience sampling, a part of non-probability sampling. Using multiple linear regression, the analysis methods applied include descriptive analysis, classical assumption tests, and hypothesis testing regarding the effect of sales-based financing (X1) and profit-sharing financing (X2) on financial performance (Y). The results show that, simultaneously, sales-based financing and profit-sharing financing have a positive effect on financial performance, as evidenced by the F-test results, where the significance is 0.041 < 0.05, and the calculated F value is 3.584 > 3.327 (F-table). The sales-based financing variable does not significantly affect financial performance, as seen from the t-test, where the significance is 0.820 > 0.05, and the calculated t value is -0.230 < 2.043 (t-table). Profit-sharing financing also does not significantly affect financial performance, as proven by the significance of 0.820 > 0.05 and the calculated t value of -0.230 < 2.043 (t-table).
Copyright (c) 2025 J-DBS: Journal of Darunnajah Business School
THE ROLE OF SAVING INTEREST IN MEDIATING THE INFLUENCE OF ACCESSIBILITY, BRAND AWARENESS, AND SHARIA FINANCIAL LITERACY ON SAVING DECISIONS
This study aims to examine the influence of accessibility, brand awareness, and Islamic financial literacy on saving decisions at BSI KC Salatiga, with interest in saving as an intervening variable. Using a quantitative approach, data were collected through questionnaires distributed to 100 respondents and analyzed with SmartPLS to test validity, reliability, and relationships among variables. The findings reveal that accessibility and Islamic financial literacy have a positive and significant effect on both saving decisions and interest in saving, where interest successfully mediates their impact. Meanwhile, brand awareness significantly affects only interest in saving but still indirectly influences saving decisions through that interest. These results highlight the importance of improving banking accessibility, enhancing Islamic financial literacy education for the public, and strengthening brand awareness to encourage greater interest and decisions to save. The originality of this study lies in combining accessibility, brand awareness, and Islamic financial literacy with interest in saving as a mediator, offering a fresh perspective in exploring factors affecting saving decisions within the context of Islamic banking. This research contributes to better understanding customer behavior and provides practical insights for Islamic banks like BSI KC Salatiga to develop strategies that can effectively attract and retain saving customers.
Pengaruh Return On Asset, Return On Equity, Dan Earnings Per Share Terhadap Harga Saham Pada Perusahaan Sektor Perbankan Tahun 2021 - 2024
Penelitian ini bertujuan untuk menganalisis pengaruh Return On Asset (ROA), Return On Equity (ROE), dan Earnings Per Share (EPS) terhadap harga saham perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2021 hingga 2024. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Data yang digunakan adalah data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan dan harga saham yang dipublikasikan oleh BEI. Sampel penelitian dipilih menggunakan purposive sampling dengan kriteria perusahaan perbankan yang terdaftar di BEI selama periode penelitian dan masuk dalam kategori bank Buku 4 (modal inti di atas 30 triliun). Data dianalisis menggunakan regresi linier berganda dengan SPSS 26. Hasil penelitian menunjukkan bahwa EPS berpengaruh signifikan terhadap harga saham, sementara ROA dan ROE tidak berpengaruh signifikan. Secara simultan, ketiga variabel ini memiliki pengaruh signifikan terhadap harga saham dengan kontribusi sebesar 55,2%, sementara sisanya dipengaruhi oleh faktor lain yang tidak dijelaskan dalam penelitian ini.
The Effect of Compensation on Job Satisfaction with Work-Life Balance as an Intervening Variable: A Study at PT. XYZ, Tangerang
This study aims to analyze the effect of compensation on employee job satisfaction with work-life balance as an intervening variable in a manufacturing company. The research is motivated by the high level of dissatisfaction with compensation and the imbalance in work-life conditions in the manufacturing sector. A quantitative explanatory approach was applied using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method with 209 respondents selected through stratified sampling. The results show that compensation has a positive and significant effect on both job satisfaction and work-life balance, work-life balance has a positive and significant effect on job satisfaction, and work-life balance mediates the effect of compensation on job satisfaction. The conclusion emphasizes that fair compensation and organizational support for employees’ work-life balance are crucial to enhance job satisfaction and sustain organizational performance. Keywords: Compensation, Work-Life Balance, Job Satisfaction, SEM-PLS
DETERMINASI STRES KERJA PENGEMUDI OJEK ONLINE: STUDI EMPIRIS PADA PENGEMUDI GOJEK DI JAKARTA SELATAN
The increasing popularity of online motorcycle taxi driving as a profession in recent years is accompanied by significant challenges that often trigger work related stress, particularly those associated with coworker support and work commitment. This study aims to examine the influence of coworker support and work commitment on job stress among online motorcycle taxi drivers in South Jakarta. Employing a quantitative approach, this research collected data through a Google Form-based questionnaire distributed directly to online motorcycle taxi drivers, yielding 135 responses analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) to evaluate the relationships between variables. The findings indicate that coworker support has a significant effect on job stress, with a p- value of 0.002, underscoring the critical role of interpersonal relationships in mitigating stress levels. In contrast, work commitment does not significantly affect job stress, as evidenced by a p-value of 0.892.
Leveraging Big Data and Social Media Platforms for Effective Digital Marketing: Insights into Consumer Behavior, Content Strategy, and Privacy Issues
Penelitian ini bertujuan untuk menganalisis bagaimana perusahaan dapat memaksimalkan potensi media sosial untuk membangun brand engagement yang efektif di berbagai platform. Dengan menggunakan pendekatan kualitatif, penelitian ini mengumpulkan data melalui wawancara dengan beberapa informan yang memiliki pengalaman dalam manajemen media sosial dan pemasaran digital. Hasil penelitian menunjukkan bahwa diversifikasi jenis kegiatan engagement dan pemilihan platform yang tepat memainkan peran penting dalam meningkatkan interaksi dengan audiens. Konten yang disesuaikan dengan tren terbaru dan karakteristik platform dapat memperkuat hubungan antara merek dan konsumen. Selain itu, influencer marketing dan user-generated content (UGC) terbukti efektif dalam memperluas jangkauan merek dan membangun otentisitas. Penggunaan big data dan analitik prediktif memungkinkan perusahaan untuk mempersonalisasi konten dan memprediksi tren pasar, sehingga meningkatkan efektivitas kampanye pemasaran. Namun, tantangan terkait privasi dan regulasi perlindungan data tetap menjadi perhatian, yang memerlukan perusahaan untuk mematuhi regulasi seperti GDPR serta menerapkan kebijakan perlindungan data yang ketat. Teknologi seperti blockchain dan enkripsi dapat membantu dalam melindungi data pengguna dan memastikan kepatuhan terhadap regulasi yang berlaku. Penelitian ini menyimpulkan bahwa dengan penerapan strategi yang tepat, perusahaan dapat meningkatkan brand engagement dan loyalitas konsumen melalui pemasaran yang efektif di media sosial, sekaligus memastikan perlindungan data yang optimal.
Pemanfaatan Shopee Live Streaming dalam Strategi Pemasaran Produk Thrift Bag pada Toko Haymufaa.id
This study examines the effectiveness of using Shopee’s Live Streaming feature as a marketing strategy for the Haymufaa.id store to sell thrift bag products. The study is motivated by the growing thrifting trend among young consumers and the increasing use of live streaming as an interactive digital promotional tool. The study employs a descriptive qualitative method with a case study approach involving interviews, observations of live sessions, and documentation of store performance. The findings suggest that live streaming effectively increases interaction, build trust, and drives sales growth. Sales increased by 28,19%, and the conversion rate reached 7,07%. The success of this strategy depends on the host’s communication skills, the quality of product visualization, and the transparency of information. The study underscores the importance of visual storytelling, stream timing management, and consistency in building consumer loyalty. These implications offer strategic insights to help digital business practitioners optimize live streaming as a marketing tool, particularly for unique products such as thrift bags.
Pengelolaan Harta Keluarga dalam Kerangka Maqasid Syariah Menuju Keseimbangan dan Keberkahan
This article discusses the concept of "Family Wealth" within the framework of Maqasid al-Shariah, with a focus on efforts to ensure balance and blessings in its management. Maqasid al-Shariah, consisting of five core objectives—preservation of religion, life, intellect, lineage, and wealth—provides a strong foundation for managing family wealth to achieve fair and sustainable welfare. In the context of family, wealth management is not only viewed from a material perspective but also from the spiritual and moral values embedded in Islamic teachings. This article explores the Islamic principles that can be applied to create a balance between fulfilling worldly and spiritual needs, as well as how blessings in wealth management can enhance the quality of family life. Through this study, it is hoped that insights will be gained regarding the importance of harmony between economic and ethical aspects in achieving the objectives of Maqasid al-Shariah, while also emphasizing the role of wealth in ensuring a meaningful and blessed life for each family member.
Indonesian Public Sentiment Towards Gold Investment in 2025: A Social Media Study with Brand24
This research aims to analyze the sentiment of the Indonesian public towards gold investment in 2025 through a social media approach using the Brand24 monitoring tool. Gold was chosen as the object of study because it is considered a stable investment instrument and highly sought after amid economic uncertainty. The method used is descriptive qualitative with a netnographic approach, which allows for the collection of digital data from various social media platforms such as TikTok, YouTube, and Twitter. Data is classified based on the keyword "gold investment" and analyzed according to sentiment categories (positive, negative, neutral), mention frequency, and information reach. The research results show that the majority of public sentiment is positive, reflecting public confidence in gold as a safe and profitable asset. YouTube is recorded as the platform with the highest influence in shaping public opinion, followed by TikTok and Twitter. The pattern of mentions and information reach also shows fluctuations in public attention that depend on specific issues and momentum. These findings underscore the importance of monitoring social media in understanding the dynamics of digital financial behavior and providing an accurate picture for industry players and policymakers.
The Influence of Customer Satisfaction on The Ease of Transaction of Digital Services Byond by BSI on Students of Febi UIN Fatmawati Sukarno Bengkulu
This study aims to determine the effect of customer satisfaction on the ease of digital service transactions byond BSI on students of FEBI UIN Fatmawati Sukarno Bengkulu. The type of research used is descriptive research with a quantitative approach. The population in this study were students of Islamic Economics class of 2024 FEBI UIN Fatmawati Sukarno Bengkulu, the sample used was 81 samples. The data collection technique used was using a questionnaire, while the data analysis techniques used were data quality testing, classical assumption testing, hypothesis testing and determination coefficient testing. The results of the study showed that customer satisfaction had a positive and significant effect on the ease of digital service transactions byond BSI on students of FEBI UIN Fatmawati Sukarno Bengkulu, meaning that the higher the level of satisfaction felt by customers towards the Byond BSI digital service, the easier it is for them to make transactions through the service.
Pengaruh Literasi Keuangan, Gaya Hidup, dan Financial Self-Efficacy terhadap Perilaku Pengelolaan Keuangan Ibu Rumah Tangga di Desa Gejlig Kabupaten Pekalongan
This study aims to analyze the influence of financial literacy, lifestyle, and financial self-efficacy on the financial management behavior of housewives in Gejlig Village. Financial management behavior is an important aspect in household life, especially in ensuring family financial stability. The financial literacy factor plays a role in increasing an individual's understanding of financial management, while lifestyle reflects consumption habits that can influence financial decisions. Meanwhile, financial self-efficacy contributes to a person's confidence in making wise financial decisions. This study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 91 housewives as respondents selected using the simple random sampling technique. Data analysis was carried out using multiple SPSS 15 to determine the effect of each independent variable on the dependent variable. The results showed that financial literacy had a positive and significant effect on the financial management behavior of housewives. Lifestyle also had a negative and significant effect, indicating that increasing consumption patterns could affect poor financial management. In addition, financial self-efficacy contributed positively and significantly to increasing the confidence of housewives in managing family finances. Simultaneously, the three independent variables had a significant effect on the financial management behavior of housewives.
Pengaruh Motivasi Belajar terhadap Literasi Keuangan (Studi pada mahasiswa di Jakarta)
The objective of this research is to understand how active learning strategies such as engagement, perseverance, and effort can be influenced by learning values and self-efficacy. The application of appropriate learning strategies will assist in skill development and achievement of goals, as well as enhance students' confidence in their learning abilities. The study involved 150 respondents as the research data, utilizing accidental sampling technique as the method for sample selection. This indicates that learning motivation and its components, particularly self-efficacy, financial learning values, and achievement goals, are significantly correlated with financial literacy among students.
Copyright (c) 2024 J-DBS: Journal of Darunnajah Business School
Analis Dampak Orientasi Kewirausahaan dan Orientasi Pasar pada Kemampuan Inovasi Dalam Sektor UKM
capability on business performance among SMEs in DKI Jakarta. Currently, Indonesia's economic condition is in a relatively good phase, with small businesses being one of the influential factors. This research is relevant for examining how entrepreneurial orientation, market orientation, and innovation capability affect business performance. The research methodology employs an explanatory approach with a total population of 243,900 and a sample of 400 selected through purposive sampling. Data were collected through questionnaires and analyzed using SPSS. The results show that entrepreneurial orientation, market orientation, and innovation capability have a positive and significant impact on business performance. The limitation of this study lies in the lack of specificity regarding particular business sectors in DKI Jakarta. This research contributes to improving business performance among SMEs in DKI Jakarta. These findings are expected to serve as a foundation for efforts to enhance business performance in the region.
Pengaruh Aktivitas Pemasaran Media Sosial Instagram terhadap Niat Beli (Studi pada Produk Fashion Merek Erigo)
The primary objective of this study is to analyze the Effect of Instagram Social Media Marketing Activities on Purchase Intentions among Erigo's Instagram followers in Jakarta. The research methodology utilized in this study is quantitative descriptive research. The sampling method employed is non-probability sampling, specifically employing Purposive Sampling technique, resulting in 100 respondents from the relevant population. Data analysis was conducted using SmartPLS 3 (Partial Least Square) to test the outer model, inner model, and hypotheses. The results indicate that social media marketing activities have a positive and significant effect on brand equity (P-value = 0.000). Brand equity has a positive and significant impact on E-WOM (P-value = 0.000), and E-WOM has a positive and significant effect on purchase intention (P-value = 0.000). Additionally, social media marketing activities also have a positive and significant impact on purchase intention (P-value = 0.002).
Komparasi Kinerja Keuangan Bank Konvensional dengan Bank Syariah Sebelum, Selama dan Setelah Masa Pandemi Covid-19
This research aims to compare the financial performance between Conventional Banks and Sharia Banks in Indonesia before, during and after the Covid-19 pandemic, precisely in the 2018-2022 time period, using financial ratios consisting of CAR, ROA, ROE, NPL/NPF and LDR/FDR. This research uses hypothesis testing Independent sample t-Test and the Mann-Whiteney test, by taking samples using the technical method Purposive sampling which selected samples based on certain criteria and samples that matched the criteria were 6 samples, 3 conventional banks and 3 sharia banks. The data used in this research was obtained from financial reports published by each of them in the period 2018-2022 and has been audited.The results of this research show that there is no significant difference in bank profitability, but Islamic banks show better asset quality. Meanwhile, asset liquidity does not show significant differences between the two types of banks, but Islamic banks have better capital aspects than conventional banks.
Pengaruh Brand Ambassador Terhadap Minat Beli Konsumen pada Produk Mie Lemonilo
Lemonilo Noodles is one of the instant noodle brands in Indonesia, Lemonilo Noodles itself is an instant noodle product that carries the concept of healthy instant noodles. And to attract interest from consumers, Lemonilo noodles have a new breakthrough namely by making and inviting the famous Kpop boy group NCT Dream to become the Brand Ambassador for this product. This research aims to determine the influence of Brand Ambassadors on consumer buying interest in Lemonilo Noodles. The type of research used is a quantitative method using a simple linear regression analysis approach. Distribution of questionnaires to respondents was carried out online using purposive sampling techniques. The population in this study was the people of DKI Jakarta. A simple linear regression analysis technique was carried out using the IBM SPSS statistics 23 software program. The research results show that brand ambassadors have an influence on consumer buying interest, this can be seen from the t test significance value of 0.000, which means this value is less than the significance level of 0.05.
Pengaruh Kualitas Produk terhadap Kepuasan Konsumen (Studi pada Galleon Coffee di Petukangan Selatan)
Advances in information technology influence the behavior and lifestyle of developing communities in Indonesia. This results in a new habit of consuming coffee. Now there is a culture of hanging out in coffee shops in various places. With the ever-increasing popularity of coffee, many business opportunities are emerging, and many people are joining in. Currently, many coffee shops are starting to appear in big and small cities, one of these hangout places is Galleon Coffee which is in Petukangan Selatan, South Jakarta.This research examines the influence of product quality on consumer satisfaction with Galleon Coffee. In the context of this research, researchers took a sample of 100 respondents who were visitors to Galleon Coffee in South Petukangan. The test equipment used is testing the outer model, inner model and hypothesis testing using the SmartPLS 3 (Partial Least Square) application. The results of this research provide empirical evidence that there is an influence of product quality on consumer satisfaction at Galleon Coffee in South Sumatra. This research opens up good insights into the sustainability of product quality and consumer satisfaction. It is also hoped that future researchers will pay more attention and examine other variables which are also important to use as research material on the influence of consumer satisfaction. By paying attention to other variables, it will open up insights and references for future researchers in conducting more in-depth research in the future.
Pengaruh Media Sosial dan Personal Branding (Arief Muhammad) terhadap Keputusan Pembelian di Rumah Makan Padang Payakumbuah Cabang Kemang
This study examines the influence of social media and personal branding (Arief Muhammad) on purchasing decisions at Padang Payakumbuah Kemang restaurant. With the predicted revenue growth of the food market industry in Indonesia at 6.76% to USD 360,479 million by 2027, Padang Payakumbuah restaurant recognizes a significant opportunity in Indonesia's culinary market share. Categorized as a Full-Service Restaurant with 85.4% of the culinary market share in Indonesia, Payakumbuah can serve a wide customer segment.The research employs a sample of 100 respondents who are visitors to Padang Payakumbuah Kemang Restaurant, using non-probability sampling through the Purposive Sampling technique. Testing tools include outer model testing, inner model testing, and hypothesis testing using the SmartPLS 3 (Partial Least Square) application. Results provide empirical evidence of the influence of social media and personal branding (Arief Muhammad) on purchasing decisions at RM Padang Payakumbuah. This research offers valuable insights into the sustainability of social media trends and its influencers. Future researchers are encouraged to consider and examine other variables that are also important in studying the influences on purchasing decisions. By considering additional variables, this study aims to broaden perspectives and references for future researchers conducting more in-depth investigations in this field.
The Role of Personal Branding Influencers and Consumer Trust in Skincare Product Purchase Decisions in Indonesia
This study aims to determine the role of personal branding and customer trust in purchasing decisions on skincare product purchases in Indonesia. The sample in this study used a purposive sampling method that was distributed to skincare product users in Indonesia who had purchased skincare aged 25 years and over. The number of respondents in this study was 100 respondents. Data was obtained from the distribution of google forms shared through social media. The data analysis technique used path analysis with the PLS-SEM method with SmartPLS software. The results of the study showed directly: personal branding influencers influence purchasing decisions, and consumer trust influences purchasing decisions.
Analysis of the Effectiveness of the Use of QRIS to Support Paperless in Indonesian Sharia Banks (Case Study of BSI KCP Gejayan, Yogyakarta)
Measurements are needed to achieve the planned goals and success. Effectiveness is an effort to achieve goals. This can be effective if the target or goal has been achieved following the previously established plan. This research aims to determine the effectiveness of QRIS in supporting paperless at Bank Syariah Indonesia KCP Gejayan. This research is field research with a descriptive qualitative approach. The object of this research is Bank Syariah Indonesia KCP Gejayan. Data collection techniques used by researchers are observation, structured interviews, documentation, and triangulation. The results of this research show that the use of QRIS payments has reached a presentation of 60-70%, so it can be concluded that the use of QRIS at Bank Syariah Indonesia KCP Gejayan has been effectively implemented. The effectiveness of using QRIS is widely used, especially for traders, because it is related to cashless and counterfeit money. Implementing the QRIS payment system has been effective, namely using a barcode system. QRIS has automatically supported paper reduction activities at Bank Syariah Indonesia KCP Gejayan. Bank Syariah Indonesia KCP Gejayan's efforts to realize paperless financing are supported by an application system. The implemented reduction in paper use can reduce operational costs and enable customers to carry out transactions quickly and efficiently while reducing manual processes and providing better customer service.
Analysis of the Effect of Profitability Ratios and Liquidity Ratios on Changes in Profit in Indonesian Islamic Banks (BSI) After the Merger (Study on Bank Syariah Indonesia)
The use of financial ratio analysis is one of the fundamental indicators to answer several questions related to profit growth. This study aims to determine the effect of profitability ratios and liquidity ratios on changes in profit at Bank Syariah Indonesia (BSI) post-merger, with the hope of being able to provide benefits both theoretically for reference to the development of further research as a source of literature, as well as practically for internal and external parties in considering fundamental aspects related to the financial performance of a company. This type of research is quantitative using multiple linear regression analysis. The population in this study is Islamic banking companies with the sample used is Islamic banking that has done a merger, namely BSI. Regression analysis techniques are carried out using the help of the IBM SPSS statistics 23 software program. The results showed that the profitability ratio measured using ROA has no effect on changes in earnings. The results of testing other profitability ratios measured using ROE also show the results have no effect on profit changes. As well as for the results of testing the liquidity ratio as measured using CR also show results that have no effect on changes in profit. This indicates that there are other indicators that are more relevant to be tested for their influence on changes in a company's profit.
The Effect of Job Satisfaction and Work Engagement on Employee Performance at PT Hariqu Mulia Sejahtera
Employee performance decline is considered a major threat to any organization. Businesses are under significant pressure to find solutions to unresolved performance issues, which impact the quality of products and services provided to customers or consumers. This study focuses and aims to assess the effect of job satisfaction and work engagement on employee performance at PT. Hariqu mulia sejahtera located in Ponorogo city. This study helps company management in making plans to reduce the problem of employee performance decline that often occurs in many modern corporate businesses today. This study involved employees of PT. Hariqu Mulia Sejahtera using a simple random sample of 120 respondents. The analysis used in this study was multiple linear regression. The results showed that job satisfaction has a significant effect on employee performance while work engagement does not have a significant effect. Therefore, companies need to pay more attention to the level of employee job satisfaction to improve overall company performance.
Arrangement of Pasar Senen Area as a Form of Marketing Destination for Jakarta City
This research aims to investigate the potential, challenges, and opportunities related to the transformation of Pasar Senen which is attractive to local and international tourists. The method used in this research is a descriptive method with a qualitative approach. The data source used by researchers in this research was interview techniques. Based on the discussion, this research concludes that Pasar Senen as a marketing destination in Jakarta shows great potential for this market to continue to develop as an attractive shopping destination. By addressing problems through infrastructure revitalization, increased promotions, and improved service quality, this market can become a more attractive and sustainable shopping destination. Furthermore, the strategy for structuring the Pasar Senen area has proven its potential to increase its attractiveness as a prominent shopping destination in Jakarta.
Strategi Pemasaran Bisnis Kuliner Menggunakan Influencer melalui Media Sosial Instagram dan Tiktok
Abstract Marketing on social media has now become one of the most popular strategies to reach the target market desired by business people. One example that we often encounter today is the culinary business marketing method by involving the role of influencers on Instagram and TikTok social media. This research explores the effects of marketing strategies involving influencers on social media Instagram and TikTok with a case study and interviews with the owner of one of the coffee shops in Jakarta, namely Rumah Kopi Sabit (RKS). The results show that influencers on these two social media platforms (Instagram and TikTok) have a very positive impact on increasing customer awareness and engagement on products, image development and sales. Keywords: Marketing, Influencer, Social Media.
Dampak Daya Beli dan Penetrasi Internet Terhadap Pertumbuhan Bisnis Start Up di Indonesia
Abstract This study investigates the impact of purchasing power and internet penetration on the growth of Start Up businesses in Indonesia. Using secondary data analysis, this study concludes that the increase in people's purchasing power and internet penetration rate has a significant positive contribution to the development of Start Up businesses in Indonesia. The higher people's purchasing power, the greater the opportunity for Start Up businesses to develop sustainably. In addition, widespread internet access allows business Start Ups to reach a wider market and increase their visibility. The implication of this finding is the importance of greater investment and support in increasing people's purchasing power and internet access to create an ecosystem that supports the growth of Start Up businesses in Indonesia. This research provides a deeper understanding of the factors that influence the success of Start Up businesses in Indonesia, and provides a basis for policy measures that are more oriented towards economic growth through this innovative business sector. Keywords: Start Up, Purchasing Power, Internet Penetration, Business Growth, Indonesia