Uly Izzatun Nafilah, Asep Maulana Rohimat and Khairul Imam 2025. Brand Image of Pesantren, Product Differentiation, and Its Impact on Consumer Loyalty: The Mediating Role of Consumer Satisfaction at the Basmalah Store. Proceeding of International Conference on Islamic Boarding School . 2, 1 (Aug. 2025). DOI:https://doi.org/10.61159/icop.v2i1.624.