Dampak Daya Beli dan Penetrasi Internet Terhadap Pertumbuhan Bisnis Start Up di Indonesia

Abstract

Abstract

This study investigates the impact of purchasing power and internet penetration on the growth of Start Up businesses in Indonesia. Using secondary data analysis, this study concludes that the increase in people's purchasing power and internet penetration rate has a significant positive contribution to the development of Start Up businesses in Indonesia. The higher people's purchasing power, the greater the opportunity for Start Up businesses to develop sustainably. In addition, widespread internet access allows business Start Ups to reach a wider market and increase their visibility. The implication of this finding is the importance of greater investment and support in increasing people's purchasing power and internet access to create an ecosystem that supports the growth of Start Up businesses in Indonesia. This research provides a deeper understanding of the factors that influence the success of Start Up businesses in Indonesia, and provides a basis for policy measures that are more oriented towards economic growth through this innovative business sector.

Keywords: Start Up, Purchasing Power, Internet Penetration, Business Growth, Indonesia