The Influence of Customer Satisfaction on The Ease of Transaction of Digital Services Byond by BSI on Students of Febi UIN Fatmawati Sukarno Bengkulu

Abstract

This study aims to determine the effect of customer satisfaction on the ease of digital service transactions byond BSI on students of FEBI UIN Fatmawati Sukarno Bengkulu. The type of research used is descriptive research with a quantitative approach. The population in this study were students of Islamic Economics class of 2024 FEBI UIN Fatmawati Sukarno Bengkulu, the sample used was 81 samples. The data collection technique used was using a questionnaire, while the data analysis techniques used were data quality testing, classical assumption testing, hypothesis testing and determination coefficient testing. The results of the study showed that customer satisfaction had a positive and significant effect on the ease of digital service transactions byond BSI on students of FEBI UIN Fatmawati Sukarno Bengkulu, meaning that the higher the level of satisfaction felt by customers towards the Byond BSI digital service, the easier it is for them to make transactions through the service.