Pengaruh Tingkat Pendidikan Terhadap Persepsi Citra Pesantren

  • Dudun Ubaedullah Universitas Islam Negeri Syarif Hidayatullah Jakarta
Keywords: pesantren image, perceptions, pesantren marketing

Abstract

Maintaining an image of the pesantren (Islamic schools) is very crucial because this is one way which the pesantren can use to compete with other institutions. High positive reputation of pesantren would be helpful for it to be ahead of others. The way the various stakeholders in the society see pesantren depends on many issues e.g., their academic level. This study aims to examine whether there is a difference in the educational level of students regarding their perception of the pesantren image. This survey-based research employs non-parametric analysis using the Mann-Whitney U-test technique. The survey was conducted on 100 students at the madrasah tsanawiyah (junior high school) and madrasah aliyah (senior high school) levels. The sampling technique used was simple random sampling. The research findings reported a median pesantren image perception of 141 for tsanawiyah students' scores and a median image perception score of 143 respectively for aliyah students in madrasah. According to the Mann-Whitney test, there is no significant difference between their scores (sig. 0.445) which means they had similar views about pesantren among madrasah tsanawiyah and madrasah aliyah.

Published
2024-03-31
How to Cite
Dudun Ubaedullah. (2024). Pengaruh Tingkat Pendidikan Terhadap Persepsi Citra Pesantren. Edukasiana: Journal of Islamic Education, 3(1), 271-282. https://doi.org/10.61159/edukasiana.v3i1.245